London · 2023
Hand-painted dimensional lettering for a London retail interior — vivid colour, soft shadow, a deliberately analogue feel inside a CNC-precision build.
A retailer who wanted bold, characterful lettering with a hand-made quality. Not painted vinyl; not powder-coated. Actually painted.
Built-up letters in 18 mm laminated MDF, sealed, primed and hand-rolled in a tight Pantone match. Faces and returns finished separately so the colour pops square against itself. Wall-mounted with stand-offs to throw a clean shadow that moves with the shop lighting.
A wordmark that looks confidently bespoke. The shop staff have been photographed standing in front of it more times than the till.
Like this? Let's build yours.
